Ad Campaigns & Social Media
MAGGIE LO
Rochester Hospitality Network - Rebranding
Maggie chose to rebrand the Rochester Area Interfaith Hospitality Network which is a non-for-profit organization that assists homeless families to achieve sustainable independence.
Her approach was to create a more simple visual identity, with welcoming colors, and creating a campaign with a series of ads that would be placed near colleges, grocery stores, billboards, and bus shelters.
Photography were taken by RIT photographer, Nan Zhou. Model: Zuma Savage-katz
Presentation
